NEW DAY x DEBENHAMS
making the everyday more rewarding
New day are a credit card provider, and they also produce co-branded credit cards. We needed to persuade debenhams customers to use their cards in the run up to christmas and easter, as they’d earn extra points. and Because our target market only receive their rewards vouchers on a quarterly basis, it can be difficult to ‘picture’ the benefits of using their card everyday .
so we had to show it just how rewarding their everyday purchases can be with a dm pack, emails, landing page and social posts.