YHA 48 HOURS OF FREEDOM
nominated for effectiveness at maa do different awards 2017:
Take a group of friends, equip them with Go-Pro cameras and send them off to have as much fun as they can find whilst staying at a YHA hostel. We created a series of highly successful content films showcasing the adventures that await young people who spend their 48 hours of weekend freedom together at the YHA. From the wild coasts of Cornwall to the hipster streets of London, we showed that time well-spent doesn’t have to mean budgets completely-blown.
Within the campaign period, there was a 10.6% increase in bookings and a 6.6% increase in revenue with 6,431,913 media impressions in the opening month.
We created online banners to display how many activities you can do while staying in a YHA.
We then designed a landing page to house all of the information on what to do in your 48 hours of freedom. URL: http://www.yha.org.uk/48hrs/cornwall